Berg Consulting

Berg Consulting is a marketing consultancy providing strategic support and delivering projects and events on behalf of Government and private sector organsations. We work with companies to develop their business and marketing strategies, using strategic tools and through developing insights into the organisations internal and external environments. We work with companies to identify the issues that affect business performance and to create strategies that deliver measurable results.

Bringing 20 years of developing and implementing marketing strategies for corporations, government, major projects and major events, we can help you better identify your organisational traits, stakeholder environments and the market place before developing marketing plan and campaigns. We can also work with you to determine the marketing matrix which will not only bring true meaning to your performance but which also helps build better dialogue and understanding between marketing departments and company executive and board members.

Strategic Marketing services

Full marketing and business stategy developing covering:

- Organisational orientation/traits

- Competitive environment

- Competitive advantage

- Stakeholder environment

- Stakeholder issues and opportunities

- Customer segmentation

- Issues Management

- CRM strategy

Marketing Services

- Campaign Development

- Branding

- Advertising

- Direct marketing

- Online & social media

- Media relations

- Events

Project Management

Having played a key role with major projects such as the myki smartcard project for Victoria and M2006 Commonwealth Games, we can provide end-to-end project management and/or customer and marketing support to both large and smaller projects.

We provide the following services:

- Project development

- Project marketing

- Project management

Event Management

With experience in event management for some of Victoria’s largest events including M2006 Commonwealth Games, Melbourne International Arts Festival and Melbourne Spring Fashion Week we have experience in staging both small and large events.

Our services include:

- Event programming and development

- Event management

- Event marketing

- Event sponsorship

- Hospitality programming

We provide a series of workshops including:

- Creating performance based marketing strategies
(for marketers)

- Creating marketing strategies for tomorrow
(for marketers)

- Developing and implementing a marketing strategy that works (for small business operators)

We also provide leadership seminars and workshops for managers, new managers and executive teams